What file formats do I need of my logo?

You have commissioned a graphic designer to create you a logo, great news, but what file formats should you receive once the project has been signed off? What formats do you need so that you can upload to social media, create your own content in Canva and use to send to print?

Read more >>

What’s the value of a graphic design agency?

Time and again I come across businesses who don’t see the value in what design studio’s can do for them. I often get asked to produce a logo or brand identity for as cheap as possible and yet this crucial investment can really change how your business is perceived by your target audience.

Read more >>

Stock images or memorable images?

Stock images can be an affordable way to add imagery to your communications but there is a price to pay for using only stock images in all of your marketing material. Do you want your business to stand out or to look like everyone else?

Read more >>

What makes a good business card?

You go networking to get your business name out there and someone asks if they could have your card. As you hand it over you are apologising about the way it looks and how you have been meaning to get it redesigned. Not exactly the best first impression you are leaving behind, and more importantly why are you embarrassed about your business card?

Read more >>

Do you have successful web presence?

Having a website is one of the most important investments to make. We spend our lives on the internet, whether it’s on your phone, tablet or computer, we are constantly ‘plugged in’ and not having any web presence can be detrimental to your business.

Read more >>

A beautiful relationship – print and digital marketing

Many people invest in their digital marketing, creating newsletters, updating their websites and regularly posting on social media; but what about that old friend the printed leaflet or brochure? When was the last time your business invested in some printed communications as a different way to talk to your audience?

Read more >>

Why it’s important to have a consistent brand image

Big businesses invest thousands in to their brand image to make sure it’s consistent across all channels and communicates the right message to the right target market. As a small or medium business, we need to make sure we are portraying the right message to the right client. We may not have thousands to spend on marketing but there are some small things we can be doing to make a huge difference to how we are perceived.

Read more >>