Design Tips

As a small business owner making sure your business brand image is the best it can be is extremely important, and yet when you are so close to something it can be difficult to know when to think about rebranding your business. So when is the right time?

Guest feature from Lu Smith, a copywriter on why tone of voice matters when you are creating any marketing communications. Whether that is a blog or a promotional leaflet getting the tone right will help build brand loyalty and trust.

Finding the right tone and colour for your business is extremely important, get it wrong and you could be communicating the wrong message about your business. Using colour psychology JWJ Design can tap in to these ‘gut instincts’ and try and harness the right colours for your business.

Guest feature from Nicole Martin at Pinpoint Marketing Consultancy answering why it is important to work out who you are trying to talk to and what you want to say in your marketing campaign.

You have commissioned a graphic designer to create you a logo, great news, but what do you get at the end? What format do you need your logo in so that you can upload to Facebook, Instagram, Twitter and use to send to print?

Time and again I come across businesses who don’t see the value in what I do. I often get asked to produce a logo or brand identity for as cheap as possible and yet this small crucial investment can really change how your business is perceived by your clients and your potential clients.