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Council Infographic Illustration

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The big reveal, it was number 3! The business is

We have recently been working on a new brand creat

Amazing colourful sky this evening... almost my br

How do you make important statistics interesting e

How do you make important statistics interesting enough to read?
This was the problem for West Berkshire council, who approached JWJ Design to illustrate how much recycling they deal with and where it all goes. We came up with the idea of using the London Underground tube map. Each line is a different colour to represent the waste product and the 'stops' are all the places the recycling goes to.
This simple infographic holds a lot of information yet doesn't put the reader off from looking at it or feeling overwhelmed; a challenging yet successful design project.
Sometimes the simpler it looks the harder it is to design, that is the power of a good creative agency.
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