Tai Total Fitness was looking for a branding that would communicate the idea of ‘unlocking the potential’ of their clients without being too obvious or too masculine in style. JWJ Design came up with a roundel graphic that communicated the idea of aligning and unlocking the inner potential of someone by using an abstract circular graphic.
The colours are bright and bold to communicate the energetic and positive training of Tai’s classes. The fonts chosen help to soften the design, appealing to a more feminine target market.
Sub brand assets were created, as well as portrait and landscape logo variants to allow for flexibility in the design of Tai’s marketing.