Pinewood Nurseries, a family run business needed to raise their marketing profile and highlight the range of services they were now offering in the local area. The client approached Pinpoint Marketing to help create a structured marketing plan; JWJ Design teamed up with Pinpoint Marketing to ensure that the whole visual approach was on brand and was talking to their client market effectively.
Having assessed their current branding, JWJ Design advised that their entire look and feel was refreshed; creating a new logo, sub brand logos and an extended colour palette.
The brand needed to reflect the range of different services offered on site, from pop-up markets, farm shops, plants for sale as well as the cafe.
A friendly, rounded and slightly distressed typeface is teamed up with different icons to represent the different areas of the business.
The colour palette is warm and inviting, communicating the family atmosphere and trusted relationship that the business has generated in the local area.