Highfield Prep Prospectus

Highfield Preparatory School updated their website earlier in the year and needed to bring their prospectus in line with their new brand image. JWJ was tasked with bringing the ‘stamp’ and ‘First Class’ concept through to their marketing material. The prospectus changed to a square format, with minimal copy and large images, something that felt more like a coffee table brochure that gave a real overview of the school and their values.

JWJ used the stamp edge graphic to frame the images, with hand drawn graphics scattered around the pages to make it feel less formal.