St Mary’s Prospectus

St Mary’s primary school in Farnham Royal was looking to increase their visibility in the local area and wanted a new prospectus plus an A5 flyer to highlight the wonderful facilities at the local school and the academic achievement of their students. Marketing research highlighted that parents who did know about the school had negative preconceived opinions and many local families outside of the catchment area were not aware of this good school, and therefore an option for their children.

JWJ Design created an A4 prospectus that had a minimal amount of text along with large, bright and fun imagery in a dynamic layout to help communicate the energy and warmth of the school. Infographics were created to highlight the academic results of the students.