The Thinkery and Imaginarium

Since Hobbledown launched in 2012, the site has continued to update and expand. Part of their recent investment has been to convert two of the barns in to a playhouse and a new water and immersive indoor animal experience.

The Thinkery is a brand-new space for exciting events, interactive storytelling sessions and educational animal demonstrations. The sub brand needed to reflect the different experiences on offer, with the Hobbledown edge and quirkiness continued through.

The Imaginarium is an immersive space, with a water play table, caves with insects and reptiles to discover as well as an interactive 3d space. The level of detail in the space needed to be reflected in the branding with the steam punk assets in layers of the brand identity and animals around the lettering.


The Thinkery sub brand logo design

Imaginarium sub brand logo