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How to choose your fonts in Canva

In this second video I talk about how to choose your fonts for your visuals, how many fonts you should have in your brand tool kit and some of the common mistakes that people make when designing their text led posts. 

ALL DESIGN TIPS >

Additional Reading

Two children standing back to back soft play branding

No more primary colours for soft play centres

Why does tone of voice matter?

6-sheet train posters for Gripped

Is 4–5% enough? The hidden risks of shrinking your marketing budget

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🤍 Partnering with visitor attraction marketers to deliver brand-led creative that drives growth & supports diversification

NEW WORK // It’s always fun visualising how the lo NEW WORK // It’s always fun visualising how the logo can be expanded and utilised for merchandise opportunities and staff uniforms. #farmpark #merchandisedesign #britishfarming #westlodgefarmpark #branddesign
Mini abstracts on a Sunday afternoon. Colours have Mini abstracts on a Sunday afternoon. Colours haven’t photographed amazingly - but love the texture and depth on this little minis. Just started off making marks and combining colours I love. Probably subconscious inspiration from the summer and blue sky today! There is no ‘cmd z’ when painting so you just have to trust your instinct to know when to put the paintbrush down! #painting #abstractpainting #sketchbook #noapplez #colourinspo
NEW WORK // West Lodge Farm Park // Brand refresh NEW WORK // West Lodge Farm Park // Brand refresh for their family farm. The brand kit comprises of logos, brand marks and different format logos for various usage onsite and in their marketing.
JWJ Design is proud to be the official design part JWJ Design is proud to be the official design partner for the AIP Conference and Industry awards event in Leeds next week. As design partner, we built the visual identity for the day and evening event, as well as supporting the team with the brochure, banners and marketing communications. AIP is an organisation that really cares about its members and does so much to raise the awareness of the struggles of the indoor play industry. If you're in the indoor play world and haven't come across AIP yet, they're well worth a look. And if you're heading to a trade show this year you will have a great time. We can't make it this year - but know it will be a good one.
A day of inspiration, colour and texture at @rhsch A day of inspiration, colour and texture at @rhschelsea. So many colour contrasts - loved all the orange flowers mixed in with blue and purple colours. Thank you @tinashepherd1968 for a lovely day. Plus I got to catch up with our clients @chilternseeds
Our latest work for @chilternseeds, who we have be Our latest work for @chilternseeds, who we have been working with for over 10 years on their catalogues! Such a lovely client to work with, and their photography by Sabina Ruber, is 🙌🏻 - soo much lovely imagery to work with.
Portfolio showreel // For businesses in the leisur Portfolio showreel // For businesses in the leisure and visitor attraction space. Everything from role play branding, through to seasonal marketing campaigns and farm shop identities.
As a print lover we have to design our own Christm As a print lover we have to design our own Christmas cards for our clients and suppliers. 💚 This year we got some custom made biscuits for our loyal and regular clients as a thank you to match our design - thanks to @thefunkycookiecompany
2025 portfolio highlights. 💥 Can’t believe anothe 2025 portfolio highlights. 💥 Can’t believe another year has passed! Some varied work coming out of the studio - everything from tulip fields through to pumpkins and a gardening seed catalogue. We’ve had a lovely selection of brand identity creations this year too. Thanks so much to all the small businesses that choose to work with us - every job - no matter how small really means a lot to us. Here’s to more fun in 2026!
Good old fashion photoshop retouching to get this Good old fashion photoshop retouching to get this key visual to pop off the page.
Seasonal posters looking fabulous onsite at our cl Seasonal posters looking fabulous onsite at our clients @hobbledownheath today. Beautiful blue sky. 💙
Perks of the job! Visiting clients whilst entertai Perks of the job! Visiting clients whilst entertaining the kids during the Easter break. @bekonscotofficial #destinationbranding #tourismuk #tourismengland #daysoutwithkids
Our first trade show with @associationofindoorplay Our first trade show with @associationofindoorplay at @stockeldpark. Was a great day and lots of new connections made.
Heritage, Considered, Playful & Discover... Just Heritage, Considered, Playful & Discover... Just 4 of the brand words that we needed to communicate within Bekonscot brand identity. Here's how we did it: Heritage: Core typeface that reflects train signage from the 1930s, alongside vintage textures and shapes in the extended assets. Considered: The alignment, balance and detail of the logo which reflects the detail and quality of the model figures around the site. Playful: Bright contrasting colour palette - but avoiding the primary colour palette. Discover: Simple illustrations layered on top of one another reflecting the model villages onsite. What do you think, did we manage it?
At nearly 100 years old Bekonscot is our oldest cl At nearly 100 years old Bekonscot is our oldest client! And also our newest. 🥳 Something we have been working on over the past few months – the re-brand of one of the oldest model villages located in Beaconsfield. It was well overdue a refresh and JWJ Design were lucky enough to be chosen to work on re-vamping their identity and bringing consistency to their communications. As the park is due to re-open in time for half-term, we are busy preparing all the different customer touch points - but here is a sneak preview of the new logo.
PORTFOLIO HIGHLIGHTS 2024 // Highlights of the cre PORTFOLIO HIGHLIGHTS 2024 // Highlights of the creative work out of the @jwj_designuk studio from 2024. A mix of seasonal campaigns, new brand identities, award ceremony branding, plus the usual print and signage assets. Tough to decide what makes the final edit as there is so much good work to choose from! Thank you to all my clients for supporting my small business. #logodesign #smallbusinessuk #graphicdesign #seasonalcampaigns #leisureattractions
NEW WORK // As someone who grew up with F1 on th NEW WORK // As someone who grew up with F1 on the TV most Sundays - this project was a brilliant one to have the opportunity to work on. ATP specialises in corporate team-building and development, drawing inspiration from the high-octane world of Formula One. With hands-on activities like the PitStop Challenge, they bring speed, precision, and teamwork to life. Our design captures the essence of F1 with bold, dynamic visuals. Diagonal cuts and shifted letterforms evoke motion and energy, while repeated line patterns and striking, team-inspired colours add a sense of speed and power. We also decided that having a static logo was a missed opportunity with this brand – in today’s video-centric world, a moving logo is a game-changer. Do you have an animated version of your logo that you can use in presentations and on social media? #branding #motiondesign #logodesign
NEW WORK // 💥 Earlier this year, we were thrilled NEW WORK // 💥 Earlier this year, we were thrilled to take on the challenge of refreshing ATP events' brand identity – now, we're excited to finally reveal the logo we crafted! ATP specialises in corporate team-building and development, drawing inspiration from the high-octane world of Formula One. With hands-on activities like the PitStop Challenge, they bring speed, precision, and teamwork to their events. Our design captures the essence of F1 with bold, dynamic visuals. Diagonal cuts and shifted letterforms evoke motion and energy. Repeated line shapes were added to the brand collateral with bold, striking colours that are reminiscent of F1 teams. The angular lines are an additional brand asset, designed for flexibility across different applications and spaces. As someone who grew up with F1 on the TV during Sunday lunch this was a really exciting and fun project to work on. We're also pretty proud of the creative execution so we might shout about it for a bit! 😉 #branding #logodesign #logolover #sportlogo
No such thing as bad weather just bad clothes… sli No such thing as bad weather just bad clothes… slightly damp morning at @hobbledownheath new Pumpkin Patch. Was so much fun and the kids loved it. Great opportunity to see some of our way finding signage in situ too. #pumpkinpatch #graphicdesign #seasonalsundays #pumpkinpicking #smallbusinessowner
"Bespoke design is expensive." "Creatives are dis "Bespoke design is expensive." "Creatives are disorganised." "They won't listen to what I want - and will just do what they think is right." Have you heard any of these statements before? Perhaps you've thought it or someone has said it to you? My response to these thoughts... ➡️ Yes bespoke design can be expensive but it should be seen as an investment in your business. Plus what will it cost if you don't get it done and try and do it yourself? ➡️ Not all creatives are disorganised... we may be easily distracted. 😉 I have systems in place to ensure I remain organised and in control of my business and my client's projects. ➡️ This might just be a bad experience rather than true for all. At JWJ we provide counter reasons if there is anything we disagree with. At the end of the day you have commissioned us to help with a problem and so we will always try and fix that problem in the best way that everyone can agree on. Meet a creative who challenges the stereotypes and your common perceptions. Book a call here > https://calendly.com/jwjdesign/one-to-one #creativeminds #graphicdesigner #branding
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