WRITTEN BY: CLAIRE FRYER, CO-FOUNDER OF ONE TO THREE MARKETING
Claire Fryer is co-founder of One to Three Marketing, a small but perfectly formed business that offers flexible and cost effective marketing solutions to small and medium businesses across the UK. The team specialise in training businesses to use digital marketing tools, including social media and Google to market their business.
One of the most popular training courses that Claire currently runs is all about teaching businesses the importance of having a Google My Business listing and this blog gives an introduction to this excellent free marketing tool.
What is Google My Business?
Google My Business is a tool that enables you to manage and optimise your Business Profile on Google. Your business profile will appear in Google Maps and in the local results of Google Search. They look something like this if you search for a business type nearby:
From the image above you may recognise Google Maps – your Google My Business listing is the same thing as adding a place to Google Maps BUT when optimised and managed properly is so much more than just a pin in a map!
Setting up and optimising your listing
It’s quick and easy to set up a Google My Business listing for your business. All you need is a Google account – login and then go to business.google.com in your browser and follow the step by step set up guide.
TIP – before you set up a listing have a quick Google to make sure you don’t already have one. A few businesses we’ve worked with had set one up and forgotten about it or had a Google Maps listing which confused things – if you do find a listing but don’t have access to it use Google’s Help Desk to get access – you can get started via this link.
Many businesses set up their listing but don’t make the most of it …so how can you use Google My Business for local marketing?
There are many ways to enhance your listing, my training courses (the next of which is on 1 July) walk attendees through each step but here’s a taster:
1. Share basic business information
Through your Google My Business account dashboard, you can provide a whole host of information including opening hours, a link to your website, product information and a description of your business – this ‘shop window’ should be kept up to date and accurate.
2. Share your business personality
Your Google My Business listing has space for photos and videos – this is a great way to share an insight into your business personality, how you work and what you offer. Updating the photo and video area of your listing regularly is important. You can also add posts, offers and events – think of it as another social media platform.
3. Perform local SEO
Just as Google has algorithms for ranking its ads and websites, it also has one for ranking Business Profiles. Through your Google My Business dashboard, you can incorporate keywords into your Business Profile – you use in the inbuilt insights to see how many views, visits and actions your profile has.
4. Build trust with reviews
Reviews and responses appear on your Business Profile and are an excellent marketing tool for you and your business. Prospective clients will read reviews and gain an opinion of the service you offer. Be sure to ask for reviews regularly, you can generate an easy link to send to your customers within your Google Business Listing and it’s really important to reply to all reviews – this will be seen favourably in the Google algorithm (and it’s good manners!)
We LOVE Google My Business
We really do – and recommend all clients we work with have a listing and keep it up to date. With a clear understanding of exactly what Google My Business is, how it works, and how to use it, this FREE tool will soon become a key part of your local marketing strategy.
If you’d like to find out more about optimising your listing or attending the next course on 1 July please email email@example.com