The client approached JWJ Design to create a name and brand for their luxury mobile dog grooming business. They wanted something that was original, memorable and talked to their target market effectively.
The team comprised of a copywriter, designer and the client to brainstorm ideas and naming concepts.
Once the name was established JWJ Design started looking at the client’s brand values, what they wanted to communicate about their business and who their target market was. Mood boards were created for the client to feedback on before initial logo designs were presented.
After a series of tweaks and developments a strong brand identity was created that was bright, quirky and fun with a strong colour palette.