Wags & Beaus
JWJ Design were tasked to create a name and brand for a luxury mobile dog grooming business. The client wanted something that was original, memorable and talked to their target market effectively. Research of their competitors showed that many businesses looked either too formal or like veterinary surgeries. The client wanted something bold, eye-catching and memorable.
The team comprised of a copywriter and designer to brainstorm ideas and naming concepts.
Once the name was established JWJ Design started looking at the client’s brand values, what they wanted to communicate about their business and who their target market was. Mood boards were created for the client to feedback on before initial logo designs were presented.
After a series of tweaks and developments a strong brand identity was created that was bright, quirky and fun with a strong colour palette.
