Breathing New Life into Watermouth Castle’s Branding
When new owners took over Watermouth Castle, they saw an opportunity to refresh its identity while honouring its legacy. JWJ Design was brought on board to modernise the branding – refining the logo, elevating the visual style and introducing a more sophisticated colour palette and graphic assets.
With a devoted following and an iconic castle structure, we ensured the brand’s essence remained intact. Partnering with an illustrator, we crafted a dynamic 3D illustration of the castle that captured the castle’s grandeur – complete with the beloved toboggan slide, a signature attraction loved by all generations.
Inspired by the castle’s stunning North Devon coastline, we introduced a fresh palette of blues and yellows, evoking the sea and surrounding landscape – plus adding hints of pink in the marketing communications.
