Hobbledown Hounslow Adventure Park Launch Ad Campaign
In summer 2022, Hobbledown prepared to open its brand-new site in Hounslow, West London. The challenge? Capturing attention, sparking curiosity, and driving pre-bookings – all while the site was still under heavy construction. We had to think creatively to bring the vision to life.
At JWJ Design, we drew inspiration from Hobbledown’s mystical storybook world, where escapism, adventure, and fun take centre stage. To craft an engaging campaign, we carefully staged a photoshoot, selectively capturing play structures while removing construction elements. The result was a magical, immersive visual that invited viewers to step into the adventure.
By weaving in real playground elements and woodland creatures, the creative showcased the park’s fantasy setting, reinforcing Hobbledown’s unique blend of magical play and discovery. With simple, compelling copy, the campaign spanned outdoor advertising, digital platforms, and social media – building anticipation and excitement ahead of the grand opening.
