Are you ready to launch a new indoor play centre?

WRITTEN BY: ALISON JOSHI, DIRECTOR OF JWJ DESIGN

If you’re embarking on the exciting journey of opening a new soft play or role-play centre for children, our Starter Package might be just what you need for a successful launch.

Designed specifically for new businesses with limited budgets, our Starter Package offers essential brand design and signage assets to help you make a powerful impact with your new leisure destination.

 

Table menus inside an indoor soft play centre

 

What’s included in the package:

Our Starter Package is designed to provide everything you need for a cohesive and impactful launch. Here’s what you’ll get:

– Bespoke Logo Design: We will create a unique logo for your brand and define your brand fonts and colors to ensure consistency across all marketing materials and your website.

– Social Media Templates: To help you get started, we’ll design a couple of social media template squares in Canva. These can be repurposed and reused for both organic and paid social marketing.

– Health and Safety Signage: Your interior play structures may look sleek and stylish, but it’s crucial to have clear, on-brand health and safety rules of play signage. We’ll design an A1 template for you to populate with your rules and any important messages for parents and guardians.

– Menu Boards and Table Menus: If you’re planning to serve drinks and food onsite, you’ll need professional-looking menu boards and table menus. We’ve included these templates in our starter package.

– A4 Ad Hoc Signage Templates: To cover any additional signage needs that may arise as you settle into your first year of business, we will create A4 templates for you.

These components provide a strong foundation for a successful launch, ensuring your brand makes a lasting impression.

 

How much does this cost?

Purchasing all these services from a typical design agency would cost around £6,000.

However, our Starter Package is available for just £3,800. This is incredible value; providing you with everything you need to establish a strong and consistent brand, all while being organised and empowered for a successful launch!

 

AIP member special offer

We are trade members of the Association of Indoor Play and are currently offering the Starter Package at an even more incredible price of £3,000 for fellow AIP members.

If you are interested in learning more about the association and becoming a member then do check out their website: AIP >

 

Next steps

If you are interested in having a chat about our Starter Package, please do get in touch and we can chat through what deliverables you might need. We can always swop out any of the templates for something of similar value if you don’t need a menu board template, for example.

 

If you are interested in having a chat to learn more about the above then do book a discovery zoom call: (This call is free with no obligations.)

Book a call >

 

To help you with a successful launch make sure you plan for the following essential elements:

– Logo and brand design

– PDF guidelines on fonts and colours of your new brand

– Social templates to promote your new site

– Leaflet or flyer to distribute to the local area

– Promotional poster to advertise in the local area

– Exterior signage

– Menu design

– Health and safety signage (rules of play, instructions for parent’s etc.)

– A4 templates for any last minute ‘out of order’ signs

 

All of the above should look consistent, communicate effectively to your target audience and excite them to come and visit.

If you need further guidance on what makes a successful brand then this article may be of interest: Why it’s important to have a consistent brand image >