Bringing F1 energy to team building
ATP came to us with a clear brief: to refresh their brand identity so that it feels more dynamic and engaging to young corporate teams.
ATP specialises in team-building and development, drawing inspiration from the high-octane world of Formula One. With hands-on activities like the PitStop Challenge, they bring speed, precision, and teamwork to their events.
Our design captures the essence of F1 with bold, dynamic visuals. Diagonal cuts and shifted letterforms evoke motion and energy. Repeated line shapes were added to the brand collateral with bold, striking colours that are reminiscent of F1 teams.
The angular lines are an additional brand asset, designed for flexibility across different applications and spaces.
