Alison Joshi, Author at JWJ Design

There’s no such thing as a silly question

Rebrand costs, timelines, AI vs. designers and more — honest answers to the questions farm park owners want to ask before working with JWJ Design.

The customer journey isn’t a straight line (and your branding needs to keep up)

The customer journey to your farm park isn’t linear. Discover why consistent branding across every touchpoint matters more than ever.

14 Years, 4 Brands, 6 Sites: Building The Escapade Group

From one site to six: a 14-year retained partnership that turned The Escapade Group into one of the UK’s leading attraction brands.

When the pain of not re-branding outweighs the pain of re-branding

Feeling overwhelmed by the thought of rebranding your farm park or visitor attraction? Discover why a staged approach makes it more manageable than you think.

How to measure a brand refresh ROI

Inconsistent brands are forced to spend up to 1.75x more on media just to achieve the same growth as consistent competitors, this is one of the ROI indicators of an effective brand identity.

Gripped London 6 sheet advertising poster

Gripped Advertising in West London

Campaign Calendar for 2026

FREE Planning campaign calendar for 2026; helping you stay organised and maximise the promotional window for your seasonal events and activities.

Walking through a glamping site in Norfolk

Diversification in Farming: Why strong branding and marketing matter

Discover how strong branding and marketing can help your farm diversification project thrive.

Is your brand as healthy as you think?

Our brand health check insights: Where indoor play operators get branding right, common gaps, and how to boost consistency and recognition.

From Quiet to Booked: How Attractions Can Win with PR and Strategy

Guest blog from Talking Tortoise: Discover how UK attractions can boost footfall without blowing the budget with a smart strategy and impactful PR.

School Calendar for 2025-2026

FREE PDF download – valuable resource designed to empower your school marketing team ensuring you never miss an opportunity or event throughout the year.

Is 4–5% enough? The hidden risks of shrinking your marketing budget

With UK leisure and destination businesses cutting marketing spend to 4–5% of revenue, what are the hidden risks? We explore the impact and how to make a smaller budget work harder.

40 plus diversification ideas for business

Diversification ideas to inspire growth

Looking to boost revenue, attract new audiences or make better use of quieter times? We’ve pulled together a free, jam-packed download full of creative diversification ideas for leisure, tourism, and visitor attractions.

Thinking of using AI Images in your marketing communications? Here’s why you should be careful

AI-generated images are everywhere right now. They’re quick, easy, and often look stunning. But before you start filling your marketing materials with AI-created visuals, there are two major things to watch out for.

Campaign Calendar for 2025

FREE Planning campaign calendar for 2025; helping you stay organised and maximise the promotional window for your seasonal events and activities.

Out of home posters for Claires Court school

2024: A Year of Growth, Creativity, and Exciting Milestones at JWJ Design

As we start a brand new year, it’s the perfect moment to pause and reflect on a year of growth, creativity, and new horizons at JWJ Design.

School Calendar for 2024-2025

FREE download with Canva links and a PDF printout – valuable resource designed to empower your marketing team ensuring you never miss a marketing opportunity or event throughout the year.

The Escapade Group Membership Campaign

Table menus inside an indoor soft play centre

Are you ready to launch a new indoor play centre?

Embark on the exciting journey of opening a new soft play or role-play centre for children with our Starter Package, designed for businesses with limited budgets. This comprehensive package offers essential brand design and signage assets to ensure a successful and impactful launch.

Summer campaign creative Hullabaloo for Hobbledown Heath

Why you need to start planning your summer marketing now

While it may seem like there’s still plenty of time before summer hits, the truth is that planning early for your summer marketing campaigns can make all the difference in ensuring a successful and bustling season. Here’s why getting a head start on your summer marketing efforts is crucial for these businesses.

Our 2023 round up

As we wave goodbye to the last working days of 2023, it’s the perfect moment to reflect on a year that started with a slow burn but evolved into a symphony of creativity, collaboration, and groundbreaking ventures at JWJ Design.

Investing in your brand identity

Good, effective brand design is an investment and should be something that is planned and budgeted for alongside any other part of your business strategy.

2023-2024 Campaign Calendar

Two children standing back to back soft play branding

No more primary colours for soft play centres

20 years ago there was little competition for soft play centres, today there is a plethora of choice for consumers. Soft play centres need to work smarter on their brand identity and now is the time to remove primary colour branding and verdana rounded!

What are the benefits of having a design team on retainer?

Having a design agency on retainer can potentially save a business money, but it can depend on a variety of factors. I want to highlight why our clients choose to work with us on retainer, how that may help you; but also highlight why it might not be the right decision for your business.

10 Tips to Recession Proof Your Leisure Attraction

Often in tough times businesses decide to freeze all spending and marketing is generally the first sector to take a hit. However, if you stop investing in your marketing the impact of the recession will only hit harder in the long run. Our FREE download has ten ideas to help raise your profile and keep the footfall flowing.

Why marketing is your key to surviving a recession

Recessions can be tough times for leisure attractions but one area you shouldn’t cut back on is marketing – in the past those businesses that have continued marketing during tough times have come out the other side. Here we explain some things you could do.

Hobbledown Hounslow Adventure Park Launch Ad Campaign

How to maximise a video shoot for your brand

Feel Good Films is a group of professional filmmakers, specialised in creating premium bespoke videos that inform, inspire and make people feel good. Having worked for years with leisure and educational institutions, here is their advice on how to maximise a video shoot to best promote your brand and services and make the most out of your time.

Designing visually on brand interior graphics

A customer’s brand experience at a leisure attraction will include everything from ordering a coffee through to finding the signs for the toilets. Interior graphics on site need to be considered as much as the promotional posters that might be selling annual passes.
My latest article looks at all the areas that graphics can be applied on site and some quick fixes to help improve the brand experience of the customer.

Running a successful design business around a family

Over the past 11 years there have been a few ups and downs and a lot of learnings along the way to try and work out what I want, what is right for the family and what is right for the business.
As it is International Women’s Day I thought I would reflect on my learnings and perhaps provide inspiration to a woman who might be embarking on a similar journey…

Transforming Kidspace Romford with Bold, Playful Design

Trends in design for 2022

Design trends for the year ahead are always a hot topic of conversation in January as we look towards what the year may bring. Everything from QR codes through to 90s retro graphics are some predictions from JWJ Design.

Designing your seasonal social media campaign

With the festive season comes the festive marketing campaign. If you create your own visuals in an app like Canva our top 5 design tips might make your images go from bland – seen before, to eye-catching – and stop the scroll!

Logos for Hobbledown’s Immersive Worlds

Google My Business – What is it and why should every business have a listing?

Claire Fryer from One To Three Marketing explains why and how all small businesses should be using Google My Business as part of their social media strategy.

My decade of design

In the last decade my business has survived a global pandemic, maternity leave – twice over, relocating out of London and raising a young family! Here are my learnings and some advice for anyone trying to set up their own creative studio.

How much should you pay for a logo design?

The price of a logo design can vary greatly and many small businesses are often unsure if they are getting ripped off or if they are getting good value for money. Alison explores what a logo design can cost and the service you should expect to receive.

Surviving Lockdown – Ten Marketing Tips for Small Businesses

As part of our #decadeofdesign celebrations we asked Sophie Comas from Rimu Marketing to give her top ten tips on coming out of lockdown and getting your marketing up and running.

Evolution of design over the decade

The world is a very different place than it was back in 2011 when JWJ Design was founded. We look back at how technology has influenced the design trends in branding and the impact it is still having today.

When to rebrand your business

As a small business owner making sure your business brand image is the best it can be is extremely important, and yet when you are so close to something it can be difficult to know when to think about rebranding your business. So when is the right time?

Design layout tips when creating your own visuals in Canva

In our third video tutorial, Alison from JWJ Design talks through balance and composition when designing your layouts in Canva and outlines some common mistakes people make.

Where should you start when using social media for your business?

Guest feature from Alanah Light; founder of Light Social, a Social Media Consultancy helping small business demystify social media for their business. Alanah talks about why it is important for small businesses to utilise social media and where to start on these platforms.

How to choose your fonts in Canva

Our second video tutorial on how to choose your fonts in Canva, how many fonts you should have in your tool kit and some common mistakes that people make.

Creating Video Content – where do you start?

Guest feature from Marissa Holden from Holden Media Productions, a video production and coaching company. Marissa talks through some ideas on what type of videos small businesses can create easily with their phone.

Why does tone of voice matter?

Guest feature from Lu Smith, a copywriter on why tone of voice matters when you are creating any marketing communications. Whether that is a blog or a promotional leaflet getting the tone right will help build brand loyalty and trust.

How colour psychology can help you choose the right colours

Finding the right tone and colour for your business is extremely important, get it wrong and you could be communicating the wrong message about your business. Using colour psychology JWJ Design can tap in to these ‘gut instincts’ and try and harness the right colours for your business.

Who are you trying to talk to and what do you want to say?

Guest feature from Nicole Martin at Pinpoint Marketing Consultancy answering why it is important to work out who you are trying to talk to and what you want to say in your marketing campaign.

What file formats do I need of my logo?

You have commissioned a graphic designer to create you a logo, great news, but what file formats should you receive once the project has been signed off? What formats do you need so that you can upload to social media, create your own content in Canva and use to send to print?

What’s the value of a graphic design agency?

Time and again I come across businesses who don’t see the value in what design studio’s can do for them. I often get asked to produce a logo or brand identity for as cheap as possible and yet this crucial investment can really change how your business is perceived by your target audience.

Stock images or memorable images?

Stock images can be an affordable way to add imagery to your communications but there is a price to pay for using only stock images in all of your marketing material. Do you want your business to stand out or to look like everyone else?

Royalty free images or rights managed, what does it mean?

Whether you are designing your website, social media posts, newsletter or a leaflet, the chances are you will want some imagery to bring the design to life. But where do you get your images from and is it ok to download images for free from the internet?

What’s the difference between a logo and a brand?

You have a logo, but do you have a recognisable brand? Do you know the difference between a logo and a brand? Is this something as a small business owner that you need to worry about; brands are for the big boys right?

A beautiful relationship – print and digital marketing

Many people invest in their digital marketing, creating newsletters, updating their websites and regularly posting on social media; but what about that old friend the printed leaflet or brochure? When was the last time your business invested in some printed communications as a different way to talk to your audience?

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